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QuickLogic Signs Agreement with Data Display GmbH to Bring VEE to Industrial and Digital Signage Applications

18.05.2010



SUNNYVALE, California (US) - QuickLogic Corporation (NASDAQ: QUIK), the lowest power Customer Specific Standard Products (CSSPs) leader, today announced the signing of an agreement with the Munich, Germany-based Data Display GmbH to bring the company"s unique Visual Enhancement Engine (VEE) and Display Power Optimizer (DPO) technologies to the Industrial and Digital Signage markets.

Data Display (http://www.datadisplay.de/) is the leading technology-driven supplier of TFT-solutions for the industrial and digital signage markets. Data Display will continue to act as a full service resource for its customers, supplying design services and sophisticated end user-products. Display Group will also begin maintaining an inventory of QuickLogic"s ArticLink II VEE-enabled CSSPs for the industrial and digital signage markets. The initial focus of the partnership will be the European and North America markets, with expansion plans targeting Asian markets.

"We are excited to be working with Data Display. This agreement is a great opportunity for them to further extend their reach in the industrial and digital signage markets. At the same time, consumers will benefit immensely by the enhanced visual quality and power savings that are brought about by VEE and DPO," said Brian Faith, QuickLogic"s Vice President of Worldwide Marketing.

Industrial and digital signage covers a variety of applications and uses, from information kiosks used in airports and hospitals, to signage used outside facilities such as casinos and shopping centers. According to iSuppli, shipments of industrial and digital signage will increase 25% in 2010 to almost 2 million new systems, with forecasted growth of 40% annually from 2011 to 2013. However, digital signage almost always represents additional electrical consumption at the point of install. Accordingly, manufactures and users of digital signage are continually looking for ways to "Go Green" without impacting the effectiveness of their message.

QuickLogic"s VEE technology greatly enhances the viewability of displays under challenging viewing conditions such as bright ambient light while dynamically optimizing video characteristics on a pixel-by-pixel basis to provide a natural viewing experience to the user. Used in conjunction with VEE, QuickLogic"s recently announced DPO technology enables developers to significantly reduce energy consumption by lowering display backlight or power intensity without compromising the viewing experience.

Firmenbeschreibung
Über Data Display
Die Data Display Gruppe ist ein weltweit agierender und anerkannter Spezialist im Bereich TFT-Flachbildschirme und -Systemlösungen für industrielle, medizinische und multimediale Applikationen. Das Unternehmen mit Sitz in Germering entwickelt, produziert und vermarktet innovative Lösungen von der Baugruppe bis zum Fertigprodukt. Die innovativen Green-IT Systemlösungen basieren auf eigenen Hardware-Plattformen und steuern damit über eigene Software die Produkte der TFT-Partner Samsung, Chimei Innolux, Optrex und ausgewählte Produkte anderer TFT-Hersteller an. Die Lösungen von Baugruppen und Kits bis hin zum OEM-Endprodukt entwickelt Data Display in eigenen Designzentren in Germering, Istanbul (Türkei) und Ronkonkoma (NY/USA). Das Dienstleistungsangebot umfasst neben kundenspezifischen Entwicklungen und Anpassungen, Produktveredelungen und Assemblierung von Monitorsystemen auch die Produktion von Fertigprodukten sowie einen kompletten After-Sales-Service mit RMA-Abwicklung, Reparatur und technischem Support. Weitere Informationen unter www.datadisplay.de bzw. www.distec.de .

Die 3D-Produkte der Data Display Gruppe sind erhältlich durch:
Europa: Data Display Solution, Eisenach, www.dd-solution.de
Großbritannien und Nordirland: Display Technology, Rochester, www.displaytechnology.co.uk
Türkei und naher Osten: Display Technology Istanbul, www.datadisplay.com.tr
Nordamerika: Apollo, Ronkonkoma NY, www.apollodisplays.com

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